Staying ahead of the latest décor trends is a must for home interest brands looking to place their products in the ‘go to’ interior design pages, where a journalist recommendation can quickly result in a flurry of sales and sell out lines.
With that in mind, as a home interest PR agency with extensive experience, at Q Comms we’ve done our research. We’ve scoured the home interest magazines to identify this year’s key interior trends that can inform your home interest PR strategy.
Read on, for our roundup of what’s hot (and what’s not so) in interiors this year, according to leading journalists in the industry. Along with some tips from our home interest PR experts on how to achieve the best coverage using the biggest 2023 interior trends.
What are the big home décor trends for 2023?
Cosiness and comfort – Ideal Home explains that soft layered textures – boucle, wool and furs – will continue to make our homes a place of sanctuary in 2023. Sofas are upgraded for comfort with a multitude of fluffy pillows and soft throws to make the living room a warm and inviting. Soft to touch rugs, furnishings and beanbags will add style and comfort. If this sounds like your product range, it’s time to shout about it, with the help of your home interest PR agency.
Making waves – coastal is a perennial trend for summer, but as well as cool oceanic inspired colourways, the wave motif is a strong influence throughout 2023. Find it not just on wallpaper and soft furnishings but in more unusual places like lamp stands, chair legs and hardware.
Bathrooms with personality – beige tiles be gone; this year bathrooms are all about colour and expression. Coloured sinks, matt black or green taps, bold patterns and wallpaper (yes in the bathroom). This look is best curated with bright and bold colourways, but neutrals and a mix of strong motifs work nonetheless – it’s all about expression! Don’t forget accessories can be a quick easy way to add personality too.
What are the colour trends for 2023?
Viva Magenta – Pantone is the leader in colour foresight and this year has picked a strong crimson/pink shade to signify ‘power, exuberance and optimism.’
Vogue states that earth tones, especially browns, pinks and warm neutrals, will still reign in popularity as colour trends for 2023 thanks to ‘their calming effects and associations with nature.’
While the Good Housekeeping tip for the colour of the year is ultramarine blue, which it describes as ‘a bright, super saturated, and luscious colour.’
Which home décor trends are out?
A new year always marks change, so it’s out with the old and in with the new, here are some trends we’ll be waving goodbye to in 2023 according to House & Garden.
Ultra-modern, minimalist kitchens with not a thing out of place aren’t just impractical, but out of favour in 2023. For kitchens think ‘warm, homey, joyful, and welcoming’.
Colour-coordinated decor – we’re urged to open our minds to the possibility of mismatched arrangements in the home. If you have an eclectic product range, then this is the trend to jump on.
Screens are a central part of most people’s daily lives, but too much so, according to this publication which predicts that TV-centred living rooms will be phased out in 2023. Even if your living space is small, find a small way to make it more sociable and interactive.
Tips to maximise your coverage of 2023 interior trends
With all that in mind, how can your home interest PR agency or home interiors social media agency help you jump on board with home interest trends to maximise your PR and social media strategy. Here are some tips to get your product pictures out of the journalists’ inboxes and onto the pages of your favourite magazines.
- Photography is key – interiors publications are image-led. The stronger your pictures the more likely it is they’ll be selected. You’ll need a good selection of photography, both lifestyle and cut outs, with styling to match the seasons and trends for the coming year.
New photography gives you an advantage too, it’s worth the annual investment rather than wasting time trying to peddle the same tired images with a different spin. - Bring your vision alive, with a mood board of images, colour swatches and similar products to demonstrate how beautiful it could look on the page. Use your design team (and your home interest PR agency) for creative direction
- Include a snappy email title. One that does what it says on the tin and will cut through the noise in a journalist’s busy inbox.
- Give them what they need – an email with strong images, some supporting copy (but not too much), links to buy products with prices and clear labelling, plus a Dropbox link to download high-res images (at least 300 dpi). Don’t fill your email with huge image files – it will never be delivered.
Where do interior design trends come from?
As a closing note its worth exploring where interior design trends come from. And the answer? Well, that’s a chicken and egg situation.
Some trends will originate from designers and experts who will predict/create trends and design product lines accordingly. Some are driven by the consumer who will create demand for certain products, making them a must buy.
The final trend source is from brands that spot a popular line with their customers, share this via their owned platforms (social media, website) with the help of your home interiors social media agency, and earned platforms (magazines and newspapers) via their home interiors PR company, thus amplifying the trends even more.
Creating and selecting products according to what’s popular is something your brand is undoubtedly already doing, yet it’s often the bigger brands and household names that set the bar in terms of shouting about it.
As a home interest brand, you need to become adept at this skill. Become the trendsetter and watch your brand awareness skyrocket.
Large or small, here at Q Comms, as an experienced home interiors PR company, we’d love to help you share your brand’s products and trends with the world, so why get in touch to see how we can support you.